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Friday 23 July 2010

It's not about building!

I keep telling people that it's not about building any more. That's not just a defence mechanism for my own lack of technical knowledge, despite many years in the industry! Being able to build these days is a given. As the recession bites the onus is on builders and consultants to add value to their customers and potential customers, and network harder. If you've something worthwhile to offer networking can become a pleasurable experience. It's finding out that something worthwhile that's the problem.